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Although Egypt's star delivered a late impact at the Africa Cup of Nations, his possible next career step to Saudi Arabia might hold far greater significance. The Saudi Pro League (SPL), after shifting focus from aging veterans, finds itself intrigued with the prospect of acquiring a regional legend who is still at the height of his powers.

Moving Past the "Retirement League" Perception

Despite the undeniable success of high-profile arrivals like Cristiano Ronaldo and the French striker, those in charge are determined to avoid the reputation of being a sun-drenched retirement destination for fading stars. The pursuit of Mohamed Salah signals a different ambition, heightened by his special position as the biggest footballing figure in the Middle East.

This strategic shift aligns with a broader desire within the league to establish an lasting legacy on the global scene. Does it seek to compete with leagues like the Premier League, or perhaps claim the spot of the number two competition? With the first surge of hype has subsided, charting a sustainable path is paramount.

Heeding Past Experiments

The example of the Chinese Super League's short-lived boom a decade ago offers a cautionary tale. Signing big names like Anelka and Drogba generated headlines but failed to build a sustainable model, with those stars heading back to Europe quickly.

In contrast, the SPL experiment has seen the majority of its star imports remain for the long haul. Figures such as Karim Benzema, N'Golo Kanté, Sadio Mané, and Mahrez are entering their third seasons, with Cristiano Ronaldo leading the project into a fourth. While deal expiries and advancing years are a factor, their continued presence provides a measure of continuity.

Evolving Recruitment Policy

There has been a noticeable pivot in recruitment. Clubs are now more shopping for established stars like Mateo Retegui, Darwin Núñez, and Theo Hernández, coupled with younger talents such as Nathan Zézé and Millot. Developing and later transferring these assets for profit forms a sensible business model.

• Becoming a credible alternative to European leagues for young players worldwide is an unprecedented feat.
• While not the most glamorous goal, it is a niche no other league has managed to occupy.

The Salah Factor

Securing Mohamed Salah would provide a tremendous lift. His arrival would elevate the SPL's standing in the Arab world to new levels. Existing stars of players like Mahrez and Yassine Bounou, coupled with the passionate displays at the recent Arab Cup, highlight the area's deep passion and abundant talent.

Expanding its appeal across the African continent and the Asian market is a logical strategic move. Acquiring a talent from Southeast Asia or unearthing the first Indian global star could unlock massive fan and commercial opportunities.

Navigating Structural Challenges

Maintaining international interest has proven a major test. This season has been especially fragmented, with extended breaks for national team duty and tournaments disrupting the domestic schedule.

Global broadcasters report increasing difficulty in building a consistent viewership for a product that is broadcast in fits and starts. One source noted that the erratic rhythm of the season makes it challenging to vie for eyeballs in a crowded sports market.

For the league to achieve its global aspirations, planners will need to strike a better equilibrium so the domestic competition does not always take a back seat to the Saudi national side. Failing that, aspirations of joining a top-three league will be just that.

A Symbolic Signing

Although Salah would bring immediate star power, his greater worth lies in his symbolic importance as a still-dominant iconic figure. A prospective transfer depends on several big "ifs": whether he wants to leave Liverpool, Liverpool's readiness to part ways, and his personal interest in a Saudi move.

Should it happen, it would be viewed less as the signing of an veteran from England and more as the historic capture of the Arab world's greatest sporting hero.